Educating the world about what is sustainable, how to make more sustainable choices, and how to support real sustainable action is the 12th of the 17 United Nations Sustainable Development Goals.In this episode I talk about the power of educating your attendees, clients, audience, and marketing about your sustainability goals, action steps, and expectations. I also challenge you to convert the style of some of your marketing communications from a promotional tone, to an educational tone.Other tips this episode:Listen to the questions you hear onsite and from your clients - make an effort to answer them in your communications.Practice considering what, that might be obvious to you, you can share as education about sustainable choices.Remember that by educating your clients you are empowering them to educate their audience.Add education to all different types of communication.Vendors should educate each other - knowledge is power!Follow @PositiveImpactEventConsulting on YouTube to get the video feed!To ask a question for a future walk email: AlyciaDrubeEvents {at} gmail.com or go to the Google Form: https://docs.google.com/forms/d/e/1FAIpQLSduKevDmLDOr2HhNORhM8giycd1VOOgYGObHXFyD_OhWFCtpQ/viewform?usp=sf_linkTo engage with Positive+Impact Event Consulting to make your Event Business and Events you work on more sustainable visit AlyciaDrube.comIf you'd like to subscribe to the podcast on your podcast app of choice check out the landing page: https://shows.acast.com/sustainable-events-dog-walk-podcastOr copy and paste: https://feeds.acast.com/public/shows/673509b204b5d35af46eb38ato your preferred podcast app. Hosted on Acast. See acast.com/privacy for more information.

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