Show Notes: Survival Mode Episode 47

·        Hosts: Bert Robinson, Kevin Beers, Michael Grant Jr.

·        Show theme: Providing practical advice and strategies for business success.

·        Introduction to Step 12: Establishing Launch Date and Advertising.

·        Discussion on the importance of setting achievable launch dates.

·        Caution against relying on external factors like permits or contractors.

·        Examples of unexpected delays and their impact on business operations.

·        Emphasis on taking responsibility and proactively planning for contingencies.

·        Insights into the challenges of marketing and advertising around uncertain launch dates.

·        Importance of coordinating marketing efforts with the launch date.

·        Discussion on the role of projections and contingency plans in marketing strategy.

·        Highlighting the need for expert guidance and consultation in marketing decisions.

·        Discussion on the entrepreneur's responsibility for both success and failure.

·        Importance of taking responsibility for issues and providing excellent customer service.

·        Emphasis on team recognition and credit-sharing for successes.

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