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Listen "Episode 19 - Part 4: How to explain your USPs to stand out from the crowd"
Episode Synopsis
In Part 4 of Episode 19, we're speaking with Simon Bath from PinLocal about how you explain why you charge the fee you do and convert leads at the right price.Simon is the CEO of iPlaceGlobal which operates PinLocal, Moveable, iPlace Financial Services and Altium Legal.Over the four parts of this episode, Simon shares his thoughts on a range of topics around sales, conversion rates and optimising processes.In this fourth and final part, we discuss:🍰 Segmenting customers through optional services⭐ Importance of reviews in validating your quality👋 The importance of human interaction🗓️ How current are your reviews🤷♂️ Trust building🔍 Transparency of your pricing
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