Episode Synopsis "Traceability – What, Why and How"

This episode focuses on explaining traceability to brand owners and what should they look for in a traceability solution? Supply chain visibility is generally the starting point for predicting demands, gaining visibility, sustainability, ensuring effective recalls and safeguarding business from counterfeit. But things are generally not simple as they should be. Various applications and systems being sold promising to meet that need but how should one evaluate them. Let's find out...

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• Traceability – What, Why and How