In this episode, we sit down with marketing expert Mike Jessop to explore the ever-changing world of marketing. Mike shares his journey into the industry, offering valuable advice for those looking to start their careers. We also dive into the key differences between in-house and agency roles, how marketing has evolved over the years, and the growing impact of data on the industry.The conversation touches on the power of social media in creating trends, how platforms have changed from then to now, and the role AI is playing in shaping the future of marketing. We also explore the potential challenges and ethical considerations AI might bring to the table.AI Tool which Mike talks about: https://www.bland.ai/ Hosted on Acast. See acast.com/privacy for more information.

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