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Listen "How Dr. Ryan Moss Tripled His Clinic Revenue"
Episode Synopsis
Host Rory Morgan sits down with Dr. Ryan Moss, a chiropractor and clinic owner who tripled his practice revenue, bought a home, and started a family—all by embracing business systems, strategic marketing, and a willingness to be different. Dr. Moss shares his journey from feeling stuck and overwhelmed to building a thriving, specialized clinic in a competitive market. This episode is packed with real-world lessons on patient conversion, process-driven growth, and the mindset shifts needed to break out of the “agency hamster wheel” and become a true CEO.
Key Topics & Takeaways
From Stuck to Scaling: The Real Clinic Owner Journey
Dr. Moss shares the struggles of running a small clinic with his wife, barely covering bills and feeling lost after trying nine different ad agencies with little to show for it.
The turning point: Investing in proven systems and business coaching to move from “just a chiropractor” to a true clinic CEO.
The Power of Differentiation
In a saturated market, being different is key—Dr. Moss’s upper cervical specialty and focus on neurological cases (vertigo, migraines, concussions) set his clinic apart.
Congruency and authenticity matter more than hype—showing real personality in ads and patient interactions builds trust and attracts the right patients.
Process Over Chaos: Why Systems Win
Implementing a structured new patient experience and sales process led to higher conversions and more consistent growth.
Trusting and following a proven process (rather than winging it or constantly changing tactics) was essential for scaling and maintaining work-life balance.
Strategic Marketing & Consistency
Regularly refreshing ads with genuine, unscripted content maintained a steady flow of new patients—even in a skeptical, highly educated market like Boulder.
The right marketing isn’t just about leads—it’s about educating, connecting, and positioning your clinic as the go-to solution for specific problems.
Business Growth = Life Growth
Tripling revenue enabled Dr. Moss and his wife to buy a home, start a family, and empower Dr. Christina to step back and pursue her passion in real estate.
Hiring and training new team members created a real business—not just a job—allowing for true freedom and flexibility.
Actionable Insights for Clinic Owners
Be Different: Clearly define what sets you apart—don’t try to be everything to everyone.
Trust the Process: Find a proven growth roadmap and follow it fully, even when it feels risky or uncomfortable.
Systematize Patient Experience: Structure your new patient exam and sales process for clarity, confidence, and conversion.
Refresh Your Marketing: Show your authentic self in ads and content—consistency and personality outperform generic hype.
Invest in the Right Help: Don’t waste years on ineffective agencies or DIY marketing—seek partners with a track record in your niche.
Plan for Scale: Hire and train strategically, aiming for a business that works for you—not a business you’re trapped in.
Reverse Engineer Your Goals: Start with your life goals (family, home, freedom) and build your business processes to support them.
Memorable Quotes
“If you’re just like the next guy, why would someone choose you?” — Dr. Ryan Moss
“It’s not just about getting people in the door—it’s about making the experience so good they want to stay.” — Dr. Ryan Moss
“Chaos does not point in a direction. Organize it, and your goal becomes clear.” — Dr. Ryan Moss
“Hiring the right people at the right time is a process—don’t wing it.” — Dr. Ryan Moss
Exclusive Resources for Listeners
Connect with the Super Clinic Project:
Bonus content, training, and resources at superclinicproject.com
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.
Want a quick consult or a personal intro to a guest? Visit superclinicproject.com and click on the host’s picture.
About Our Guest
Dr. Ryan Moss is a chiropractor specializing in upper cervical care and neurological conditions. After struggling to grow his clinic in Colorado, he embraced process-driven business systems, authentic marketing, and a commitment to differentiation—tripling his revenue, buying a home, and building a life of freedom and impact for his family and team.
Key Topics & Takeaways
From Stuck to Scaling: The Real Clinic Owner Journey
Dr. Moss shares the struggles of running a small clinic with his wife, barely covering bills and feeling lost after trying nine different ad agencies with little to show for it.
The turning point: Investing in proven systems and business coaching to move from “just a chiropractor” to a true clinic CEO.
The Power of Differentiation
In a saturated market, being different is key—Dr. Moss’s upper cervical specialty and focus on neurological cases (vertigo, migraines, concussions) set his clinic apart.
Congruency and authenticity matter more than hype—showing real personality in ads and patient interactions builds trust and attracts the right patients.
Process Over Chaos: Why Systems Win
Implementing a structured new patient experience and sales process led to higher conversions and more consistent growth.
Trusting and following a proven process (rather than winging it or constantly changing tactics) was essential for scaling and maintaining work-life balance.
Strategic Marketing & Consistency
Regularly refreshing ads with genuine, unscripted content maintained a steady flow of new patients—even in a skeptical, highly educated market like Boulder.
The right marketing isn’t just about leads—it’s about educating, connecting, and positioning your clinic as the go-to solution for specific problems.
Business Growth = Life Growth
Tripling revenue enabled Dr. Moss and his wife to buy a home, start a family, and empower Dr. Christina to step back and pursue her passion in real estate.
Hiring and training new team members created a real business—not just a job—allowing for true freedom and flexibility.
Actionable Insights for Clinic Owners
Be Different: Clearly define what sets you apart—don’t try to be everything to everyone.
Trust the Process: Find a proven growth roadmap and follow it fully, even when it feels risky or uncomfortable.
Systematize Patient Experience: Structure your new patient exam and sales process for clarity, confidence, and conversion.
Refresh Your Marketing: Show your authentic self in ads and content—consistency and personality outperform generic hype.
Invest in the Right Help: Don’t waste years on ineffective agencies or DIY marketing—seek partners with a track record in your niche.
Plan for Scale: Hire and train strategically, aiming for a business that works for you—not a business you’re trapped in.
Reverse Engineer Your Goals: Start with your life goals (family, home, freedom) and build your business processes to support them.
Memorable Quotes
“If you’re just like the next guy, why would someone choose you?” — Dr. Ryan Moss
“It’s not just about getting people in the door—it’s about making the experience so good they want to stay.” — Dr. Ryan Moss
“Chaos does not point in a direction. Organize it, and your goal becomes clear.” — Dr. Ryan Moss
“Hiring the right people at the right time is a process—don’t wing it.” — Dr. Ryan Moss
Exclusive Resources for Listeners
Connect with the Super Clinic Project:
Bonus content, training, and resources at superclinicproject.com
How to Support the Show
Like, follow, share, and leave a 5-star review—your support helps us bring on more world-class guests and deliver actionable strategies for clinic growth.
Want a quick consult or a personal intro to a guest? Visit superclinicproject.com and click on the host’s picture.
About Our Guest
Dr. Ryan Moss is a chiropractor specializing in upper cervical care and neurological conditions. After struggling to grow his clinic in Colorado, he embraced process-driven business systems, authentic marketing, and a commitment to differentiation—tripling his revenue, buying a home, and building a life of freedom and impact for his family and team.
In God we trust