Jonathan Stark joins us to talk about the insanity of hourly billing.

Jonathan's and Tim's shared history in the FileMaker Pro space.
Jonathan's AHA moment when he realized hourly billing was killing his business.
the misaligned financial incentives created by hourly billing.
how specializing into a narrower target market amplifies your opportunities.
the various forms of specialization: Vertical, Horizontal, Platform
the obstacles an agency faces when trying to specialize.
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