In this episode of SUGTalks, Craig is joined by Russell Smith, Vice President of ERP Transformation Technology at AstraZeneca.Together, they unpack SAP’s newly announced partnership with Snowflake and what it really means for SAP customers in practice. Russell shares why AstraZeneca was involved early, how the collaboration supports large-scale S/4HANA transformation, and where zero-copy data sharing can remove complexity and accelerate timelines.The conversation explores semantically rich data, real-time analytics, AI readiness, and the cultural shift required to bring analytics and AI to the data rather than moving data between platforms. Russell also reflects on governance, data trust, and why strong foundations matter before scaling AI across the enterprise.To learn more about the UKISUG referral scheme, visit: https://www.sapusers.org/community-referral-scheme

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