If you're a small business owner, or thinking of opening a salon, hang out with us as we uncover the most common marketing mistakes we see salons make. Join us for our live event and learn hands-on how to strengthen your branding and marketing skills Oct. 8-10 in Portland, OR. Tickets HERE Hairstylists, get our FREE Top 6-figure download. Key Take-Aways 1. If you're marketing to everyone, you're marketing to no one. Find your target market first before placing your marketing efforts. 2. Trying to do too much too fast. Instead pick 3 ways to market that feel genuine & natural to you to start. 3. Not having a clear vision or plan. Start with a platform you're most confident in before adding others. 4. Only utilizing social media platforms in your marketing. 5. Don't do market research, which is gathering information to better understand your target market. Market research is also where pricing strategies come from. 6. Lack of engagement. Rule of thumb: do not expect more support or engagement than you're willing to pay forward. 7. Lack of consistency. Set a realistic goal & stick with it start with 2 stories during business days & 3 posts per week. 8. Not knowing where the marketing activity needs to be. Have a call to action for each platform, and know what your objective is within that platform. 9. Not focusing on client retention. Focus on building deeper relationships. 10. Take care of yourself & feed the artistic side to avoid burnout or loss of vision. 11. Develop your why, choose 3 key initiatives, pick 3-5 emotions you want others to feel with your message. Sponsors SalonScale: Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code Ambrosia10  https://salonscale.com/ambrosia-carey Truss: Brazil's leading hair brand for over 20 years, Truss Professional believes that healthy hair is beautiful hair. TrussAmbrosia for 10% off all products at http://www.trussprofessional.com 

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