One of the "realities" I've discovered through the years of business ownership, consulting and speaking, is that the customer rarely sees you as YOU see you. This is known as "Perceptual Reality." In his book Magical Worlds of the Wizard of Ads, Roy H. Williams defines Perceptual Reality as our imagination. We spend a great deal of time there, and while there, we create ideas and perceptions of ourselves that simply are not true or real. We begin to think we're better than we are and we are convinced our service is better than it actually is. Listen to this eye-opening podcast and learn to reaquaint yourself with your real self, by putting yourself in your customers shoes and looking at yourself from their perspective. You'll be amazed and very pleased at the solutions you come up with to create a better culture and a better you. This is a business podcast for leaders, salespeople, managers, and anyone who wants to create a sustainably successful brand.

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