In this episode I speak to Helen Cooper, Founder & CEO - Helen Cooper School of Luxury about building a luxury brand, trends in the luxury industry, sustainability, green washing. Helen Cooper has enjoyed a highly successful business career of over 35 years’ experience working with global premium and luxury brands, delivering high growth and outstanding projects that have transformed struggling brands into winners, and launched award-winning products that are both innovative and beautiful. Helen originally qualified as a teacher, before moving into the commercial world, and has a deep passion for sharing knowledge and inspiring others to be amazing – whether that’s in business, creating fabulous products, or supporting others through informed investment. Whilst she continues to work on multi-million dollar projects with big multinational companies, Helen has also noticed that there has been a significant shift occurring in the Luxury market over the past few years, driven by the New Luxury consumers from the Gen Z and Millennial groups. This Luxury Shift has started to drive the future of Luxury in different directions and open up exciting opportunities in developing markets such as India.Find them and learn more about their workshops and programs - https://www.helencooperluxury.com/

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