024 | Kris Buchanan tells us Why We Should Slow Our Business Growth Kris Buchanan founded GOODONYA in 2001, which originally had 5 locations. In 2010 she created the GOODONYA bar (which is no longer being made) and then in 2014 she started the 1051 minerals and electrolyte drink. Kris is the very proud owner of the delicious GOODONYA Organic Restaurant in Encinitas, which I am a HUGE fan of! I dive deep with Kris; she shares how creating and selling a product can be extremely difficult when you don’t have the kind of money that bigger manufacturers have. Kris did not let that stop her from pursuing what she wanted though (she tells us more in this interview). Despite not being a salesperson she jumped in with both feet and made a huge push to get her nutrition bars into different grocery chains. However, Kris shares why she believes she would have been more successful if she had slowed down, learned more about sales and marketing, and found her target audience.   If all you see on Facebook is that you need to hustle, hustle, hustle, I invite you to listen to this episode, where Kris actually encourages my listeners to slow down business growth, and focus on just their niche market. Kris bares all in this in a vulnerable interview of how her NO’s which led her to where she is today. You DO NOT want to miss this episode! Enjoy, thank you for listening and tuning into Success Unfiltered! To share your thoughts: Email The Pitch Queen @ [email protected] Ask a question over at www.ThePitchQueen.com Share Success Unfiltered on Twitter, Facebook, Instagram, & LinkedIn To help the show out: Please leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe to the show on iTunes. Special thanks goes out to Kris Buchanan for taking the time to chat with Michelle. Be sure to join us next week for our next new episode! P.S. Are you ready to get out of your head and get into your LIFE with passion? Click right HERE and grab a my new guide “4 Mindset Hacks For the Over Thinking Entrepreneur” and start making big things happen “IRL”, starting right NOW! Here are a few key secrets we talked about in this episode: Michelle introduces Kris Buchanan. Kris shares her story of creating her first nutrition bar, and her experience with trying to get it on Whole Foods’ shelves. Kris’ passion is food, but she also had to embrace the salesperson lifestyle. Kris learned the hard way that in order to land great deals you had to have money and the right connections. Kris shares her experience trying to find a co-packer to work with her and her bar. It’s important to build a relationship with your manufacturer so that they treat your product right. “Nothing is really worth your health.” ~ Kris Buchanan Kris had received her “golden ticket” of getting into Whole Foods, but the dream quickly fizzled when they were unable to fulfill the order. She shares the whole story. Kris shares her joy of owning GOODONYA restaurant and the mineral drink that they make. Michelle & Kris talk about UNFI and the horror stories surrounding the fees they take from businesses. Kris shares they are beginning to consider going the direct to consumer route for all of her products. “As the founders, you want to protect yourself and the integrity of your product and what's really important to you.” ~ Kris Buchanan Kris talks about her love/hate relationship with Whole Foods. Kris shares what she would tell her younger self. Connect with Kris: GOODONYA Organic Restaurant Facebook 1051 Facebook Twitter GOODONYA Organic Restaurant Instagram 1051 Instagram Kris’ Website 1051 Organic Mineral Drink Get my guide that will save YOU millions of dollars and countless mistakes! I made this for you with 10 secrets I wish I’d learned when I first started my businesses. Music produced by Deejay-O www.iamdeejayo.com

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