Who’d have thought that sitting in a traffic jam on a wet winter evening would lead to a cultural revolution?

Stuck in a traffic jam, my guest today, Gini Holden, had a groundbreaking idea that has revolutionised the way we shop and massively reduced plastic waste.

Driven by a central purpose of saving jobs, In this thought-provoking conversation, Gini shares how that one idea to stop a factory shutting down led to the Bag for Life and fuelled a cultural revolution.

With a background in Psychology, Gini also delves into the fascinating world of human behaviour, the impact of technology on our thinking, and the power of collaboration. Discover how our brains are wired, the role of language in shaping our decisions, and the potential long-term effects of social media.

Gini's dyslexia is her super-power which has shaped her unique perspective and driven her innovative problem-solving skills.

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