What if the real key to growth—both personal and professional—isn’t more strategy, but more self-awareness?We often chase certifications, trainings, and tools hoping to “fix” something in ourselves or our business. But what if the most powerful transformation comes not from learning more, but from being seen?In this episode of Success Genius, I’m joined by my brilliant friend Mark Butler—fractional CFO, bookkeeper, and deep-thinking coach—to explore the underestimated power of one-on-one coaching. We talk about why it’s not just for beginners or crisis moments—but a catalyst for character development, self-trust, and true clarity.We also unpack the surprising neuroscience behind coaching, why most people think they’re self-aware (but aren’t), and how a skilled coach can help you interrupt lifelong patterns—in real time.Whether you’re leading a team, building a business, or simply trying to understand yourself better… this conversation might be the one you didn’t know you needed.Topics covered in this episode include:Why one-on-one coaching creates real transformationThe neuroscience behind self-awareness and character changeThe difference between training, therapy, and true coachingWhat makes a good coach—and how to find the right one for youThis episode features the ever-brilliant Mark Butler, whose insight sparked a deep and powerful conversation about the coaching experience. Whether you're a coach, a client, or simply someone curious about self-development, this is a candid exploration of how coaching shapes who we are—both in business and in life.Tune in to discover why coaching isn’t a luxury—it’s a catalyst for growth.Resources Mentioned:Visit Mark’s Bookkeeping Service: https://letsdothebooks.comCheck Out Mark’s Coaching Resources: https://markbutler.comListen to A Podcast for Coaches: https://podcastforcoaches.transistor.fmConnect with Mark: [email protected] The Book:  https://book.neillwilliams.com/bookLearn More About TEAM90:  https://neillwilliams.com/team90Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-callContact Us: [email protected]

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