The Psychology of Selling: What You Need to Know

Success Explained with Chris Guerriero
28/10/2024 3 min
The Psychology of Selling: What You Need to Know

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Episode Synopsis

Discover the powerful psychology behind selling and why customers' perception of value—not just price—drives their purchasing decisions. From wine bottles to painkillers, consumers are influenced by subtle details like brand, packaging, and design. Learn why understanding your target audience is essential for creating a successful marketing strategy and see how to build a Target Demographic Analysis to boost your brand's impact.
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