If you're an Alpha entrepreneur or a Sigma entrepreneur, or you're just a crazy entrepreneur who thrives in just about any environment or any economy, because you enjoy the game, it's important to understand the key traits that make up entrepreneurs either Alpha or Sigma so you can leverage them in your own life, and in the lives of your team members.  Sigma entrepreneurs are independent without a pack, and Alphas are independent within their pack. Sigma entrepreneurs can thrive on their own, so they're often called the lone wolf.  They don't need social support. They charge towards any goals all by themselves. Entrepreneurs, both Alpha and Sigma see businesses completely differently. They think differently, they play this game differently, and they get far bigger results. They're the visionary, they're not the implementer. They're growing a brand, not a business. They don't just hire "warm bodies" to fill spots in their company, they develop "leaders" to run things for them. And they know that leaders are sometimes not born that way. They're made. Listen to this episode where Chris Guerriero defines the Alpha entrepreneurs in his companies.

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