In business you want to make sure that every year, if not every quarter or every month, that your revenue is going up. Because everything else that allows you to run your business is becoming more costly, whether that's your cost of doing business, or your cost of the goods and services that you sell. EVERYTHING keeps becoming more expensive, but as entrepreneurs you often don't see those cost increases, until 2-3 or 4 years go by, and now you look at your P&L and you see that you're expenses are eating away your margin. Watch now and see why you always have to focus on an increase of both revenue and profit, and how to do it.

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