By 2003, Steve Jobs had pulled off what utmost people allowed insolvable. Apple was n’t just alive it was thriving. The iMac had reignited the company’s character, the iPod had turned it into a artistic miracle, and the Apple Stores — a adventure numerous called foolish — had come destinations for alleviation rather than simple retail. Still, Steve was n’t satisfied. Success noway braked him down; it only made him look further ahead. He began asking the question that would define the coming decade What comes after the iPod? At the time, Apple was the king of movable music. Millions of

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