In today’s episode, Ben Fisher, Co-Founder and Technical CEO of Rodeo, joins us to discuss tech solutions and effective consumer engagement in subscription-based businesses. This chat is a must-listen for anyone interested in e-commerce, as it delves into how Rodeo is revolutionizing its customer experience through tech-forward design and strategic decision-making.We cover topics including fine-tuning subscription plans, leveraging data in your operations and reducing friction in the customer journey.Key Takeaways:[02:47] Ben Fisher’s journey from starting Rodeo to its current position in the market.[07:45] The essential elements that drive growth in tech enterprises.[14:52] The importance of aligning business goals with technological advancements.[20:25] Strategies that Rodeo employed to tackle early challenges and how they evolved over time.[26:00] The critical role of understanding and anticipating customer needs in the tech industry.[36:28] Perspectives on the ever-evolving digital landscape and its influence on businesses. Resources Mentioned:Ben Fisher -https://www.linkedin.com/in/skinnyandbald/Rodeo -https://www.linkedin.com/company/hey-rodeo/“Don’t Make Me Think” by Steve Krughttps://sensible.com/dont-make-me-think/“Who” by Geoff Smart and Randy Streethttps://whothebook.com/ Ready to get started with Rebar?Head to rebartechnology.com or email [email protected] to schedule a call today.  #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService

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