“How much should I be charging for my membership site?”“Are my prices too high? Are they too low?”“Should I offer a free membership level or give people a taste with a trial?”“What’s better… annual or monthly pricing?”If you’ve ever heard these thoughts running through your mind, welcome to the club!As entrepreneurs who are building recurring revenue businesses though membership and subscription sites, pricing is one of those touchy subjects that just seems hard to get a grasp on.On the one hand, if you’re business is growing and lots of members are joining your community each day, you might be thinking to yourself, “Is it time to raise my prices?” But on the other hand, if you aren’t gaining new members and subscribers as fast as you’d like, it’s tempting to think, “Are my prices too high? Are they scaring people away?”In a world that is so full of noise and contradictory advice, it can be hard to even figure out which way is up.“Is an open or closed membership model better?”“Should I offer a free or paid trial?”The list of questions like these goes on and on and is enough to keep just about anyone up at night. Getting answers to these questions, however, is the exact reason why we invited the best-selling author of The Membership Economy, Robbie Kellman Baxter onto our podcast.Robbie is a membership business expert, world-renowned keynote speaker, and an advisor to some of the world’s leading subscription-based companies. Over the past 17 years, she’s consulted for entrepreneurs, small businesses, and Fortune 500 companies. Her clients include a few businesses you may have heard of: Netflix, SurveyMonkey, and eBay, to name a few.In this episode, we take a look at these critically important questions and tackle the topic of pricing head on. Pricing plays such a critical role in the success of membership and subscription businesses and Robbie generously shares her priceless perspective on the subject.We start with the 30,000-foot view of pricing for membership sites and then drill down into some of the most pressing concerns for all entrepreneurs. We look at the essential areas surrounding the topic of pricing, such as:-How to set and test the price of your membership-Assigning a dollar amount to content and information products-When to use a “freemium model” membership vs. a free trial-The psychology of pricing-And so much moreIf you’ve ever felt unsure of the pricing strategy for your membership site, this episode is for you! Robbie shares enlightening insights, tips, and stories from her nearly 20-year career working with membership and subscription businesses.

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