How To Build A Brand From Scratch with Rogue Territory

20/07/2019 1h 9min
How To Build A Brand From Scratch with Rogue Territory

Listen "How To Build A Brand From Scratch with Rogue Territory"

Episode Synopsis

Our special guests on this episode of our podcast may come as a bit of a surprise to you.Why?Well, Karl Thoennessen and Leslie Yeung are the founders of Rogue Territory – a global brand that focuses on creating high-quality, handcrafted denim goods and apparel.If you’ve been tuning in to our podcast for awhile now, you know that we typically learn from entrepreneurs who have built digital businesses, membership site experts, and online course creators.Here’s the thing: Rogue Territory sells physical products like denim jeans, shirts, and bags, both online and in stores around the world.If you’re starting or growing an online business, you might be wondering what could you possibly learn from entrepreneurs who make and sell high-quality, handcrafted denim goods.Well, Karl & Leslie started Rogue Territory back in 2008 and have since significantly grown their business and following. Through authenticity, a commitment to absolute quality, and a knack for innovation they’ve successfully built a brand with a near cult following.If you’ve ever wondered what it takes to grow an incredibly loyal fanbase in your market, this episode is for you!We go behind the scenes with Karl & Leslie and hear how they first started Rogue Territory, attracted their first customers, and then implemented smart systems to triple sales and grow their business.But there’s also another reason this episode is so special. But you’ll have to press play and hear for yourself. We wouldn’t want to spoil the surprise for you…😉

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