On this week’s episode of Subscription Ecommerce Live, John Erck of Rebuy joined us to chat about

Why smart product recommendations should feel like asking a good waiter what to order
Why truly personalized retention strategies are effective
Which tactics are critical for subscription brands to win in Q4
and more

You can check out the video recording of this Q&A here: https://youtu.be/3Elpv_5cHkA
About John: He’s the co-founder of Rebuy (https://rebuyengine.com/), an omni-channel personalization engine built to increases online sales and conversions by upselling, cross-selling, recommending products, and personalizing the online shopping experience.
If you learn something from this discussion, we’d love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
We’ll be back every other Wednesday. Register for the live recording here: https://us02web.zoom.us/meeting/register/tZApfu6pqz0jGNFoEIBB4LJvCW9jKwf8GjPG
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify))
0:00 Intro
0:06 Q&A John Erck of Rebuy 
2:04 John's background and what Rebuy does
2:44 Why we should look to the restaurant industry for cross-selling, upselling, and recommendations inspiration
5:19 It's up to brands to build trust so that recommendations work
11:07 The power of personalization when it comes to retention
14:17 How Kettle & Fire uses personalization to drive retention
17:17 Two major opportunities to promote subscriptions
21:41 How John set a Guinness World Record
26:26 What subscription sellers should plan for Q4
38:44 How brands sometimes overthink recommendations
41:09 When someone adds an extra item in checkout, they're 4x more likely to complete that checkout

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