Why Brands Need to Put People First

Stylus Future Thinking
16/04/2019 23 min
Why Brands Need to Put People First

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Episode Synopsis

In an age where many brands are disconnected from their customers, how can they win back that valuable connection? Christian Ward talks to author, speaker and head of innovation at Zenith Media Tom Goodwin and Stylus’s media & marketing editor Julia Errens about the new metrics that matter, what advertising can learn from music and why brands need to listen to their hearts. 
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