When shopping for jeans consider:
Don’t be tempted to rush - try them on,  sit down in them and make sure they feel comfortable.  Choose 3 sizes when trying on so you can make an informed decision. 
Measure the inseam so you know what your leg length is.   Take your measurement from crotch to floor depending on how long you want them to be. 
Understand the rise of jeans – do you want low rise, thong showing or high rise to suck in the tummy and elongate the legs.
What style are you vibing with – do you want baggy, straight,  relaxed,  skinny and what suits your bodyshape – we had years of the only jeans we could buy were skinny and there was literally nothing else  - now there is so much choice everywhere. 
Shop in person rather than online
They do not need to be expensive. There is plenty of choice out there.  - Glassons,  HM, Max and Zara do great jeans.  
Buy a classic style that will last
Consider stretch and fabric.

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