Neuromarketing: Science or Science Fiction?

04/04/2014 36 min
Neuromarketing: Science or Science Fiction?

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Episode Synopsis

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future? Learn more about your ad-choices at https://www.iheartpodcastnetwork.comThey don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/See omnystudio.com/listener for privacy information.

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