The best ads appear effortless.As if created accidentally, the result of a chance corridor meeting by people letting off steam on their way to different, grown-up, serious meetings, probably ones involving charts, numbers and mashed-up new words they get the gist of but aren’t 100% confident of their meaning.The truth is that it’s hard to create work like that, it’s like catching lightning in a bottle.A few creatives have been in the right place at the right time to grab a bolt, barely any catch it on demand.Gerry has been doing it on a regular basis for the last twenty years.Just as impressive; he’s a gooner.We had a great chat, hope you enjoy it.

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