To hear Derek tell it, his career was totally unplanned.One impetuous decision after the next.Leading to endless mistakes.Exhibit A: Quitting the best agency in the country to go on holiday with his girlfriend. (CDP)To me, it looks as meticulously pre-planned as any of the plots in the ‘Ocean’s’ films.STEP 1: Work for the best agencies in town:(CDP, BMP and DDB).STEP 2: A reconnaissance trip to the States (Smith/Greenland).STEP 3: Create financial security (Day/Devito-French).STEP 4: Build a creative reputation at the most creative agencies of their day (WCRS and AMV).STEP 5: Practice being a Creative Director at a big, bad agency (Ted Bates).STEP 6: Now ready, you start your own shop (BDDH).STEP 7: Position the agency as the first of a new trend (Third Wave).STEP 8: Turn Marketers Directors curiosity about the Third Wave into retained business.STEP 9: Sell.Have a listen, tell me I’m wrong.

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