In this podcast episode of the FilmTalks podcast or hosts focus on the importance of storytelling in creating impactful video content. It explains the neurological reasons why humans are drawn to stories, highlighting their superior memorability compared to facts. The episode then outlines the key elements of effective storytelling in video, including relatable characters, conflict, resolution, and authenticity. Finally, it emphasises aligning brand values with audience needs to craft resonant narratives that foster genuine connections and drive engagement.  This episode is created using AI. www.studio86.se

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