VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

Strictly Business
19/09/2025 23 min
VideoAmp’s Jenny Wall on Challenging Nielsen and What It Takes to Measure Modern TV Audiences

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Episode Synopsis

The CMO of content ratings firm details how VideoAmp leverages first-party data to measure audiences across platforms. She explans how it has partnered with multiple media giants — including the NFL — to provide what it says is a more accurate picture of cross-platform viewership.See omnystudio.com/listener for privacy information.

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