Scripps Co. Bets Big on Broadcast Bandwidth as Key to TV’s Future

31/03/2021 27 min
Scripps Co. Bets Big on Broadcast Bandwidth as Key to TV’s Future

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Episode Synopsis

Scripps Co. CEO Adam Symson explains why he doubled down on TV station acquisitions at a time when all eyes are on the transition to streaming media. The leader of the Cincinnati-based media firm with deep roots in mass media discusses the rationale behind the company’s $2.65 billion purchase of Ion Media. He also details how Scripps wound up enlisting Warren Buffett’s Berkshire Hathaway as a partner in the transaction. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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