Red Bull Practically Invented Branded Entertainment. What's Next?

Strictly Business
19/02/2019 29 min
Red Bull Practically Invented Branded Entertainment. What's Next?

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Episode Synopsis

While known best for its line of energy drinks, Red Bull has been a pioneering force in branded entertainment. But in a rapidly changing media world, Red Bull Media Network CEO Gerrit Meier has evolved the beverage maker's strategy, including an exploration into taking the brand into scripted entertainment.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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