NBCU's Linda Yaccarino on Peacock's Potential for Rethinking Ads

Strictly Business
30/10/2019 28 min Episodio 82
NBCU's Linda Yaccarino on Peacock's Potential for Rethinking Ads

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Episode Synopsis

When the upcoming new streaming service Peacock launches next year, NBCUniversal will find itself with an opportunity to rethink how advertising works freed of the constraints of the legacy linear TV world. The company's ad czar is joined by Accenture's Mike Chapman for a conversation about how innovation is changing NBCU's approach from its CFlight initiative to next year's Summer Olympics. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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