How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book

Strictly Business
22/12/2021 29 min
How Hollywood's Top Films Benefit From Audience Testing Revealed in New Book

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Episode Synopsis

Kevin Goetz, founder and CEO of audience-research firm Screen Engine/ASI, has written a book, "Audience-ology: How Movie-goers Shape the Films We Love," that looks back on three decades of using test screenings to help studios and other clients fix their films before release.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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