How Gamers and Category Experts Are Shaping the Creator Economy

Strictly Business
05/06/2025 29 min Episodio 368
How Gamers and Category Experts Are Shaping the Creator Economy

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Episode Synopsis

Marketing veterans Angelique Hernandez and Jarell Thompson discuss their innovative venture Havas Play, which connects brands with online gaming communities and social media creators. From the talent management perspective, ARC Collective CEO Shab Azma explains how creators and expert influencers are making a living through brand deals, ecommerce and instructional courses.See omnystudio.com/listener for privacy information.

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