Ep3 - The Heroine Behind Marvel's Marketing Super Powers

Strictly Business
17/04/2018 28 min
Ep3 - The Heroine Behind Marvel's Marketing Super Powers

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Episode Synopsis

A key piece of the massive marketing machinery behind Marvel blockbusters like "Avengers: Infinity War" and "Black Panther" are the partnerships struck with consumer brands as varied as American Airlines and Lexus to help get the word out. Mindy Hamilton, senior VP of global partnerships and marketing at Marvel, discusses how she puts the 'art' in partnerships. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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