Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

Strictly Business
26/03/2019 31 min
Univision's Jessica Rodriguez on Shaking Up a Traditional TV Brand

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Episode Synopsis

Under new leadership, Univision is taking big strides toward bringing a new look and feel to its primetime schedule for the growing U.S. Hispanic audience. CMO Jessica Rodriguez details the many ways the company is doing things differently. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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