ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Mass Appeal CEO on building a hip-hop brand and content factory"
Episode Synopsis
Mass Appeal CEO Peter Bittenbender discusses the relaunch of the one-time hip-hop fanzine as a content business active in music, digital, film and TV. The company is riding a wave of momentum created by the success of its Showtime docu-series “Wu-Tang Clan: Of Mics and Men.” Bittenbender details the vision for making Mass Appeal live up to the lofty expectations of its name and avoid the business potholes that have hurt Vice Media and other similiarly situated ventures. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
In God we trust