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Listen "Season 2, Episode 1: Sunshine State of Mind (with guest Sasha Ramdoo)"
Episode Synopsis
Dahlia kicks off Season Two of the podcast with Fashion Business Consultant, Lecturer and Business Mentor Sasha Ramdoo.
Did you know that the first Saturday of January is known as ‘Sunshine Saturday’. December is statistically the most stressful month of the year and as we move into January people are starting to think about how much they need a holiday and are looking for their next break. On ‘Sunshine Saturday’ we are incredibly likely to start researching or even book a holiday as we think about where we might
want to visit across the year.
As well as seeking sunshine people are also
seeking joy. Holidays are a way to relax, take a break and switch off – but how comfortable do people feel about the idea of having to get into swimwear once they arrive?
Dahlia and Sasha discuss the joy of swimwear and how to feel well dressed (and not stressed) on the beach. We look at how to seek joy in your swimwear and how to use swimwear for body confidence, getting comfortable in
the skin you are in.
Dahlia asks Sasha about how she as a buyer got into the
mind of the swimwear customer and how she used her psychology degree alongside her buying experience to understand the varying customer needs in the category. The
discussion includes body confidence and how retailers need to use real models to help fit products to make sure the category becomes more inclusive and works
for every body.
Sasha has over 20 years of fashion buying experience across a number of categories and has specialised in Swimwear and Lingerie. Sasha’s work includes supporting small start-ups, partnering with established retailers and
suppliers and lecturing. In her introduction she shares her journey from she shares her ‘Whys’ for January and how her journey has taken her from buyer to consultant, lecturer and business mentor.
The conversation ends with Dahlia and Sasha sharing their
personal reflections on how they feel on holiday and how they can use swimwear to boost their own confidence levels, seeking joy in their holiday wardrobes.
The conversation ends with a commitment from Dahlia and Sasha to find the joy in wearing swimwear and a quick lightning round where Sasha shares the theme song to her wardrobe and answers the ultimate question 'Stressed or Well Dressed?'
Did you know that the first Saturday of January is known as ‘Sunshine Saturday’. December is statistically the most stressful month of the year and as we move into January people are starting to think about how much they need a holiday and are looking for their next break. On ‘Sunshine Saturday’ we are incredibly likely to start researching or even book a holiday as we think about where we might
want to visit across the year.
As well as seeking sunshine people are also
seeking joy. Holidays are a way to relax, take a break and switch off – but how comfortable do people feel about the idea of having to get into swimwear once they arrive?
Dahlia and Sasha discuss the joy of swimwear and how to feel well dressed (and not stressed) on the beach. We look at how to seek joy in your swimwear and how to use swimwear for body confidence, getting comfortable in
the skin you are in.
Dahlia asks Sasha about how she as a buyer got into the
mind of the swimwear customer and how she used her psychology degree alongside her buying experience to understand the varying customer needs in the category. The
discussion includes body confidence and how retailers need to use real models to help fit products to make sure the category becomes more inclusive and works
for every body.
Sasha has over 20 years of fashion buying experience across a number of categories and has specialised in Swimwear and Lingerie. Sasha’s work includes supporting small start-ups, partnering with established retailers and
suppliers and lecturing. In her introduction she shares her journey from she shares her ‘Whys’ for January and how her journey has taken her from buyer to consultant, lecturer and business mentor.
The conversation ends with Dahlia and Sasha sharing their
personal reflections on how they feel on holiday and how they can use swimwear to boost their own confidence levels, seeking joy in their holiday wardrobes.
The conversation ends with a commitment from Dahlia and Sasha to find the joy in wearing swimwear and a quick lightning round where Sasha shares the theme song to her wardrobe and answers the ultimate question 'Stressed or Well Dressed?'
In God we trust