In this episode, Jorge and Schultze cut through the noise and talk about what actually matters when building and scaling a coaching business. Whether you’re a new trainer or already have a growing client base, the biggest mistake we see is people focusing on the wrong things—shiny new systems, branding, and "scaling" before they even have a solid foundation.  If you’re tired of overcomplicating your business and want to focus on what actually moves the needle, this episode is for you. https://www.instagram.com/brandon.schultze/ https://www.instagram.com/jorgedehoyos_/ PSL1 Registration is LIVE. Sign Up Now At https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide The Real Problem With Trainers Who Struggle to Get Clients (00:00:00) What Actually Matters When Starting a Coaching Business (00:05:45) Why Trainers Overcomplicate Their Business (00:10:30) Scaling vs. Lateral Moves: Are You Just Spinning Your Wheels? (00:18:15) The Importance of Fixing Bottlenecks First (00:23:45) How We Handle Systems and Processes in Our Own Businesses (00:31:20) The Value of Doing the Work and Learning Through Action (00:39:00) Practical Strategies to Make Your Business More Efficient (00:47:10) The #1 Piece of Advice for Coaches Trying to Grow (00:55:45)  

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