Welcome to Street Smarts powered by SmartWolf Consulting! Today, we’re thrilled to introduce a powerhouse of expertise and innovation, Marissa Lillard. As the owner of Nickels LLC, Marissa delivers expert analysis and strategic guidance to wholesale automotive clients, offering insights that transform operations and elevate customer satisfaction. With over a decade of experience spanning roles like Sr. Director of Business Development and Regional Client Services Director at Cox Automotive, Marissa has consistently led the charge in optimizing processes, driving results, and shaping the future of the automotive industry.From spearheading AI-powered wholesale solutions to leading teams across multiple time zones, Marissa has proven her unmatched ability to adapt, innovate, and inspire. Her leadership has saved millions, enhanced customer experiences, and set new benchmarks in the auction ecosystem. Join us as we dive into the remarkable journey of a leader redefining success in the automotive world. I’m your host, Darrell Steed—let’s get into it! 🚀🚗💨

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