UFC’s recent $7.7B deal with Paramount, along with Ligue 1’s partnership with Amazon, highlights how content protection is influencing today’s media rights agreements. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by content security expert Olga Kornienko, COO and co-founder of EZDRM. Together, the trio explore how streaming has transformed the approach to content protection and the financial risks of not securing distribution. Key Points:How are media rights deals being shaped by the growth of piracy?Why is content security not just an issue for the NFL and Premier League, but for all sports?How has the acceleration of sports streaming changed the playbook for protecting content?What technologies and innovations — such as DRMs and double encryption — are making life “really annoying” for pirates?

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