Influence: Science and Practice by Robert B. Cialdini | Free Audiobook

28/12/2017 10h 5min
Influence: Science and Practice by Robert B. Cialdini | Free Audiobook

Listen "Influence: Science and Practice by Robert B. Cialdini | Free Audiobook"

Episode Synopsis

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Title: Influence: Science and Practice

Author: Robert B. Cialdini

Narrator: Robert Cialdini

Format: Unabridged

Length: 10 hrs and 5 mins

Language: English

Release date: 12-28-17

Publisher: Robert Cialdini

Genres: Science & Technology, Psychology & The Mind

Summary:

Narrative writing is combined with scholarly ideas in this examination of the psychology of compliance (i.e. uncovering which factors cause one person to say "yes" to another's request). By combining evidence from two relevant but very different arenas - the realm of controlled research and the working world of influence professionals - this audiobook looks at this issue in terms of six basic principles of psychology (one to a chapter). These principles direct human behavior and are therefore extremely powerful: reciprocation, consistency, social validation, liking, authority, and scarcity.

This is a supplement for courses in introductory psychology, social psychology, management, sales, marketing, and persuasion.

Contact: [email protected]

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