StrategyCast

StrategyCast

Por: Lori Jones from Avocet Communications
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.
568 episodios disponibles

Latest episodes of the podcast StrategyCast

Mostrando página 9 de 29

Episode 412: Building Trust by Flipping the Script on the Status Quo with Achim Klor of Ziro 21/06/2022
Episode 411: Marketing’s Role in Bringing a Brand’s Mission to Life and Making its Values Relatable with Andrew Bennett of Smartsheet 07/06/2022
Episode 410: Taking a Branded House Approach With Ryan Green of the Yoder Family of Companies 31/05/2022
Episode 409: Owning Your Authority Position to Drive Sales with Stephen Woessner of Predictive ROI 24/05/2022
Episode 408: The Growth Mindset and ABM-Centric Demand Generation with Annie Wissner CMO of Whispir 17/05/2022
Episode 407: Taking an Outside-In Look at Your Marketing Strategies with Ian Truscott of the Spotler Group 10/05/2022
Episode 406: Taking Your Brand Beyond its Logo With Karley Cunningham of Big Bold Brand 03/05/2022
Episode 404: The Learning Mindset with Richard Medcalf of Xquadrant 19/04/2022
Episode 403: Keys to Powerful Internal Communications Strategies with Kerry Christopher of Cardinal Health 12/04/2022
Episode 402: Marketing Strategies That Communicate Complex Concepts with Kortny Rolston-Duce of Quantinuum 05/04/2022
Episode 401: The Core Tenets of Brand Strategy with Austin Jordan of Redwire Space 29/03/2022
Episode 400: Earned Media, Corporate Narratives, and Executive Messaging with Keyana Corliss of Databricks 22/03/2022
Episode 399: Taking a Holistic Viewpoint of Marketing Strategies with Rachel Biederman of the ReedGroup 15/03/2022
Episode 398: Creating a Book of Knowledge to Achieve High-Level Marketing Performance with Tim Parkin of Parkin Consulting 08/03/2022
Episode 397: Creating Brand Distinction with Tim Parkin of Parkin Consulting in Part One of a Two-Part Series 01/03/2022
Episode 396: The Importance of Customer-First PR with Kristin Miller of Ping Identity 22/02/2022
Episode 395: Supporting Marketing as Part of an Over-all Growth Strategy with Angeley Mullins of Latana 15/02/2022
Episode 394: Focusing on Your WHY to Differentiate Your Brand with Karen Kelly of Tapple 08/02/2022
Episode 393: Humanizing the Sales and Marketing Process with Jeremy Miner of 7th Level 01/02/2022
Episode 392: What B2B Marketers Need to Know about B2B Market Research to Increase Top Line Revenue and Bottom Line Profit 25/01/2022
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