Tom does consultancy work for startups and media companies. He’s based in Brooklyn, writes a strategy blog and has created the SEO MBA.
With a decade of experience in digital media, leadership and growth Tom is a strategic advisor and consultant for leaders who are seeking to gain clarity about their strategy and develop new initiatives.
He works with clients like The New York Times, Google, Dotdash, Gartner, Etsy and Seatgeek.
In this episode we discuss:

Getting started in the marketing world as an SEO
Moving to America to launch Distilled’s US office
What it takes to be an independent consultant
Why client focus on outputs and why that’s not what they always want
Tom’s blog and why I think it’s one of the best around
The SEO MBA, who it’s for and how it came about

Tom Critchlow
The best place to find Tom is LinkedIn, Twitter or his website, his musing about being an indie consultant and his SEO MBA.
Book Recommendations
Legible Practises by Helsinki Design Labs 
Recipe for Systemic Change by Helsinki Design Labs
 7 Powers: The Foundations of Business Strategy by Hamilton Helmer
Other Things We Talk About
The SEO MBA by Tom Critchlow - Leadership & Business Skills for the SEO Industry
Learn how to be more effective and more confident at presenting to executives and getting things done. 
Digital Marketing Strategy Course
My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249.
It’s perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation.
Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing.

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