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Episode Synopsis
The Strategy Sessions… A marketing podcast.
Episode 12 ‐ Black Friday A Discussion With Luke Carthy
You know the drill.
It’s November, the pumpkins are in the compost heap and if you’ve got kids, you’ve started to wheel out the threat of “Santa’s watching” to improve behaviour.
Yes, Christmas is coming.
Which means, from a business perspective, it’s almost BLACK FRIDAY.
That means we get all steamed up about a concept we imported from the States (I’ll get over it soon) and focus on selling piles of products to our customers. If you want to know how to win in ecommerce, have a listen to the discussion with Luke Carthy.
Highlights of the discussions include:
Amazon (can you talk ecommerce without mentioning them?!)
Postage and why people hate paying for it
Investing in your brand
Products being ‘good enough’ to sell
Luke and me working together
The opportunities and challenges of Christmas 2020
What you can do if you haven’t set up online sales yet
The numbers! Margin v sales and LTV of customers
Black Friday
Lessons to younger marketers
Links We Discuss
Eugene Wei’s Invisible Asymptotes
Discontinued products blog
Blue Array’s Mastering in-house SEO book
Luke X
When Luke comes together to work with Eximo Marketing, we go under the brand of Luke X. We both still run our own companies, we just buddy up for some clients who need both our skills. Why us? You get Luke’s impeccable ecommerce skills and Andi’s strategic marketing approach.
We know the companies that win online are those who have their whole game working. Just having a great product isn’t enough. Just investing in performance marketing won’t work in the long term. We can help you navigate the complex world of ecommerce and find the right course for sustainable growth. Get in touch.
Luke Carthy
Luke is a well-seasoned eCommerce consultant and international speaker delivering double/triple-digit growth for eCommerce brands. Luke parks himself right in the centre of conversion, growth and SEO disciplines. Having worked with brands spanning both D2C and B2B verticals including CAT, Renault and Mayflex, Luke knows a thing or two when it comes to getting C-suite buy-in and delivering smart, scalable eCommerce growth.
Find Luke here…
lukecarthy.com/
Twitter.com
Linkedin.com
And check out Luke’s haircare brand, Afrodrops
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing
Episode 12 ‐ Black Friday A Discussion With Luke Carthy
You know the drill.
It’s November, the pumpkins are in the compost heap and if you’ve got kids, you’ve started to wheel out the threat of “Santa’s watching” to improve behaviour.
Yes, Christmas is coming.
Which means, from a business perspective, it’s almost BLACK FRIDAY.
That means we get all steamed up about a concept we imported from the States (I’ll get over it soon) and focus on selling piles of products to our customers. If you want to know how to win in ecommerce, have a listen to the discussion with Luke Carthy.
Highlights of the discussions include:
Amazon (can you talk ecommerce without mentioning them?!)
Postage and why people hate paying for it
Investing in your brand
Products being ‘good enough’ to sell
Luke and me working together
The opportunities and challenges of Christmas 2020
What you can do if you haven’t set up online sales yet
The numbers! Margin v sales and LTV of customers
Black Friday
Lessons to younger marketers
Links We Discuss
Eugene Wei’s Invisible Asymptotes
Discontinued products blog
Blue Array’s Mastering in-house SEO book
Luke X
When Luke comes together to work with Eximo Marketing, we go under the brand of Luke X. We both still run our own companies, we just buddy up for some clients who need both our skills. Why us? You get Luke’s impeccable ecommerce skills and Andi’s strategic marketing approach.
We know the companies that win online are those who have their whole game working. Just having a great product isn’t enough. Just investing in performance marketing won’t work in the long term. We can help you navigate the complex world of ecommerce and find the right course for sustainable growth. Get in touch.
Luke Carthy
Luke is a well-seasoned eCommerce consultant and international speaker delivering double/triple-digit growth for eCommerce brands. Luke parks himself right in the centre of conversion, growth and SEO disciplines. Having worked with brands spanning both D2C and B2B verticals including CAT, Renault and Mayflex, Luke knows a thing or two when it comes to getting C-suite buy-in and delivering smart, scalable eCommerce growth.
Find Luke here…
lukecarthy.com/
Twitter.com
Linkedin.com
And check out Luke’s haircare brand, Afrodrops
Andi Jarvis
If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.
If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.
Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.
Andi Jarvis, Eximo Marketing
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28/10/2025
Changing Adland With Chloe Harris
21/10/2025
Where the Magic Happens – Cynthia Harris
07/10/2025
Brand Insight with Paul Bailey
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In God we trust