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Listen "Strategy and Soul PODCAST with Danikah Rose Creative: with guest Tasha Settler Episode 6: Design and determination what carving out your name looks like in a micro-niche"
Episode Synopsis
In this conversation, Tasha describes her business, Rhythm Jewelry, which creates gold and silver jewelry inspired by dance. She explains that she started the business about 5 years ago, and notes that it can be a challenge to create jewelry for a market that she herself is not a part of. The conversation then turns to discussing the unique and sought-after qualities of Rhythm Jewelry, with Tasha emphasizing the company's focus on creating jewelry that is safe, aesthetic, and usable by dancers.
The conversation discuss the high quality of Jewelry and how it is perfect for tap dancers. They also talk about how the industry is tightly knit and how difficult it was to transition from working as an employee to having her own company.
In the conversation, the speaker discusses how her friends who are dancers encouraged her to start designing jewelry for dancers. She did some market research and found that there was a need for jewelry that was specifically designed for dancers of all genres, not just ballet. She took the leap and started her business about 5 years ago. Since then, she has been working closely with the dance community to get feedback and create products that they want and need.
The conversation discuss the importance of having a thick skin when it comes to feedback, as well as the importance of being clear on who your target market is. Tash highlights the importance of application, and how she has practiced this skill over time.
13:13:57- Goldsmith Tasha Talks About Creating Jewelry for Dancers
13:16:39- The Importance of Accepting Criticism in the Jewelry Industry
13:18:30- Dance Jewelry for All Ages: An Interview with Julie Koester
13:20:12- The Importance of Feedback in Business
13:23:28- The Importance of Knowing Your Clientele When Monetizing Your Artistic Skills
13:24:54- The Balance Between Creating for Fun and Monetization
13:28:38- The Importance of Creating for the Sake of Creating
13:30:17- The Importance of Staying True to Your Creative Passion
13:31:44- The Power of Delegation in Business Growth
The conversation discuss the high quality of Jewelry and how it is perfect for tap dancers. They also talk about how the industry is tightly knit and how difficult it was to transition from working as an employee to having her own company.
In the conversation, the speaker discusses how her friends who are dancers encouraged her to start designing jewelry for dancers. She did some market research and found that there was a need for jewelry that was specifically designed for dancers of all genres, not just ballet. She took the leap and started her business about 5 years ago. Since then, she has been working closely with the dance community to get feedback and create products that they want and need.
The conversation discuss the importance of having a thick skin when it comes to feedback, as well as the importance of being clear on who your target market is. Tash highlights the importance of application, and how she has practiced this skill over time.
13:13:57- Goldsmith Tasha Talks About Creating Jewelry for Dancers
13:16:39- The Importance of Accepting Criticism in the Jewelry Industry
13:18:30- Dance Jewelry for All Ages: An Interview with Julie Koester
13:20:12- The Importance of Feedback in Business
13:23:28- The Importance of Knowing Your Clientele When Monetizing Your Artistic Skills
13:24:54- The Balance Between Creating for Fun and Monetization
13:28:38- The Importance of Creating for the Sake of Creating
13:30:17- The Importance of Staying True to Your Creative Passion
13:31:44- The Power of Delegation in Business Growth
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