173 From story to sale: How Solopreneurs Can Connect With Their Audience: An interview with Angela Wills.

06/03/2025 45 min Temporada 1 Episodio 173
173 From story to sale: How Solopreneurs Can Connect With Their Audience:   An interview with Angela Wills.

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Episode Synopsis

Angela Wills created her Life  Style Freedom business by making connections. She believed business doesn’t dictate your lifestyle: your lifestyle creates your business.  “I’m really passionate about helping business owners find a business model that supports their lifestyle.”  - Angela Willis Angela is a very down-to-earth business owner who’s built her business by understanding her clients. She understands the juggling act of being a parent and a business owner.   “That is a skill," she says. "To me, it comes naturally now…the ability to connect with telling stories.  Being approachable as well as businesslike is a skill…when people know who you are, they don’t even look at the subject line. "They want to know you…it’ll become, ‘Angela has a course and I’m in.’”   Our interview was especially fun when Angela and I gave each other new ideas for connection. I suggested that Angela focus on “connecting the dots” in her career move from chemistry to business. We talked about how she made that journey. And then I asked, "But what about people in business who have trouble making connections?" That’s a question I have. I’m not a mom and I live in the city with a cat. Can people connect with me?  Angela says yes. People connect with all kinds of activities. “There are people who don’t go out a lot..but they bake bread. Or they do interior decorating.” So she had some very specific suggestions for the way I can connect to people as a cat lady in the big city. For one thing, we cat ladies have problems with time management, just as moms do. They’re just different problems.  Highlights of the interview: : How Angela’s stories connect with her clients Why Angela believes everyone has the potential to connect with clients, using stories How Angela’s chemistry background helped her get started as an entrepreneur How to keep your business lean and simple (avoiding surprises and crises) Angela’s suggestions for helping me connect with an audience that’s very different from me RESOURCES: Link to Angela's free course Angela's website Living Lifestyle Freedom Cathy Goodwin's Website    

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