What's a cat story? People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and how they drive their owners crazy.  If you're been on Facebook for more than 5 minutes, you realize that people can't get enough cat stories.  But there are 3 lessons a solopreneur from cat stories, even if you're not a cat person. Why do these stories have so much appeal? What do they do for the storyteller? This episode isn't typical, but it was fun to record and I hope you enjoy it, whether or not you like cats! Please leave a comment and tell me the role cats -- and cat stories -- play in your own life.  Related episodes: How do you add a personal story (especially a cat story!) to your portfolio...and still come across and credible and knowledgeable? Dorie Clark does this really well.  The Right Way To Tell a Cat Story for Personal Branding  Lisa Yoder tells us how to appeal to a special-interest audience. She uses cat lovers as one of her humorous examples. How To Add Stories to Your Course Design Consultation: My one-to-one consultation on marketing your solopreneur business more effectively. Click here to learn more.

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