In this episode, I’m joined by Dr. Michelle Mazur, a message strategist and marketing consultant. Her slogain is, "Make marketing suck less." Let's face it: Most of us didn't go into business to be marketers. But it's something we have to do. It will always suck for a lot of people...but she helps make marketing easier and more fun. Storytelling is one of the ways to make marketing more fun. For Michelle, that's am unusual way. to deal with the client's pain. Instead of magnifying the pain, she suggests we name a villain that the client can fight. You will learn: Why having a villain in your story makes you a better marketer Some especially evil villains in online marketing (including mine, Michelle's and some others) Why you should give your villain a name (like "web slubs" or "overlord") Why internal blocks cannot be true villains Where storytelling has gone off track  You can find Michelle at her website: Dr. Michelle Mazur Resources mentioned: bookshop.org Christina Hills - Website Creation Workshop Course: A Story That Sells  

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