007 Finding The Core Story For Marketing Your Small Business

Strategic Storytelling
06/02/2021 12 min Temporada 1 Episodio 7
007 Finding The Core Story For Marketing Your Small Business

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Episode Synopsis

 "What's your story?" As an entrepreneur, you respond with your core story - the gateway to online marketing, source of your marketing message, and inspiration for copywriting.   Introducing the 2 parts of your core story. To differentiate your business, consider positioning against the element that's most commonly associated with your business....whether you're a life coach, lawyer, accountant, massage therapist or yes, even a copywriter.    

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